A few months back my mate Andrew Guirguis aka Andrawis George came to me with a brief. He wanted to brand his new solo music project Young Cairo starting from the photographs. As a protean man of music, design and art, I knew this one would be a fun one- he would know exactly what he wanted, and the challenge would be to match his expectations. Here is the result below.
The idea was to create a multi-faceted character ‘Young Cairo,’ tapping into Guirg’s Egyptian heritage. A pop-up show was held last week in Darlinghurst, featuring the artworks, graphics, video clip and a live-performance. My favourite part was the badges he had made up with my photos on them. I’ve got all 5.
Guirgs is off to NY next week. I am glad we got to do this before he left.